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Sure you have a great document. But do you have a dancing caribou?

Social media can give new life to old communication vehicles

17 July, 2009
1
by Rob Cottingham

For organizations with a strong policy orientation, turning out documents and reports is a pretty integral part of their existence. And often those reports are valuable contributions to the dialogue.

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The Big Wild: a community for sharing wilderness experiences... and ensuring there are more of them

22 April, 2009
0
by Rob Cottingham

Glacier Lake (credit Laurie Edward, http://www.thebigwild.org/photo/glacier-lake)

Some of my fondest memories involve wilderness - whether it's a campfire with my parents, a hike with Alex to a glacial lake, or watching my children gape in awe at a sunflower sea star in a Cortes Island tidal pool.

Now wonder, then, that one of our favourite projects in quite a while is The Big Wild: an online community where people can share stories, photos and video of their wilderness experiences, connect with others who share their passion for Canada's big wild spaces, and take action to preserve those places for future generations.

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We're looking for a few good ungulates

CPAWS seeks blogger-campaigner for Caribou and You

4 March, 2009
0
by Rob Cottingham

See if you recognize yourself here:

Instead of locking antlers with the other young bucks or preparing for the fall migration, you were off trying to operate a Flip video camera with your hooves, type on a netbook without stomping it to pieces, and hold down a decent WiFi signal in the middle of the boreal forest.

...OR...

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BC Hydro hits YouTube

8 January, 2009
0
by Rob Cottingham

Our friends and clients at BC Hydro have made the leap onto YouTube, with a series of videos promoting their newly overhauled, conservation-enhanced web site.

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BC Hydro's Green Gifts: harnessing Facebook gift-giving energy for conservation

16 October, 2007
0
by Rob Cottingham

When you're a company looking to make your first foray into the thickets of social media, building your own online community from scratch – and taking on everything from usability issues to platform selection to how you get that critical mass of people to sign up in the first place – can seem pretty daunting, and with good reason.

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