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John Hagel on expanding markets through virtual communities
- 12 March, 2007
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I'm writing this from the Community 2.0 conference, which promises to be two great days of inspiration on online community building and management. It got off to a great start with a presentation by John Hagel on "What's Possible? Expanding Markets through Virtual Communities".
Here are some of the highlights of John's talk:
How do we create effective online community?
- What do we mean by community?
- What skill sets are needed?
- What mind shifts are needed?
- What organizational structure is needed?
1. What is community?
There's a tendency to regard anything that's interaction as community.
The emphasis of real community establish connections among people so they can participate in shared discussions over time, leading to a complex web of relationships, and to an increased identification with the overall community.
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