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Viva virtual Las Vegas: taking in Community 2.0 without attending

12 March, 2007
2
by Rob Cottingham

If you're like Alex, you're already in Las Vegas at the Community 2.0 conference, and good on you. The rest of us aren't bitter about your hot, sunny days and your swimming pools and your rubbing elbows with fellow leaders in the social web. Not in the least.

Why? Because if we can't go to Community 2.0, Community 2.0 will go to us. Here's how they're expanding participation beyond the conference rooms, hallways and ~~luxurious spa treatments~~ rigorous breakout sessions:

The Future of Communities, a companion blog to the conference.
A discussion forum.
A Gabbly chat page, for live chats.
A dedicated IRC chat channel.
The tag community2.0, for aggregating content on Technorati, photos on Flickr and (thanks, Lou!) bookmarks on del.icio.us.

Updates are in italics.

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John Hagel on expanding markets through virtual communities

12 March, 2007
0
by Alexandra Samuel

I'm writing this from the Community 2.0 conference, which promises to be two great days of inspiration on online community building and management. It got off to a great start with a presentation by John Hagel on "What's Possible? Expanding Markets through Virtual Communities".

Here are some of the highlights of John's talk:

How do we create effective online community?

What do we mean by community?
What skill sets are needed?
What mind shifts are needed?
What organizational structure is needed?

1. What is community?

There's a tendency to regard anything that's interaction as community.
The emphasis of real community establish connections among people so they can participate in shared discussions over time, leading to a complex web of relationships, and to an increased identification with the overall community.

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