- Home
- communication
communication
Blog ROI: Psst! Pass it on!
10 ways to maximize your blog's ROI: Part 7, turning readers into messengers
- 9 April, 2009
- 1
When you're talking about yourself, your brand or your organization, you may have first-person credibility... but you also have a pretty obvious conflict of interest. Add that to the growing distrust of advertising and public relations - in fact, of institutional communications generally - and you have a challenge.
These days, your audience is putting much more trust in their personal networks: their friends, family, neighbours and colleagues. When they hear a personal message from someone they know, it punches through in a way that organizational communications can't.
Work Smarter with Evernote
Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!