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Common Craft's latest move helps point the way for content creators

Lee and Sachi

Sachi and Lee LeFever's company Common Craft has reinvented itself a few times... and each time, they just get more and more useful. From an online community consulting firm, Common Craft turned into a creator and provider of simple, charming and monstrously popular explanatory videos - starting with the now-famous RSS in Plain English.

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

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