children

iParent

iParent

(parent to child) Don't think of it as nagging. Think of it as push notification.

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Turning mild-mannered supporters into super-powered fundraisers

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The BC Children's Hospital is on the lookout for a Super Community - a group of people doing something extraordinary to raise funds, raise awareness and support the hospital's work caring for British Columbia's children.

And to do that, they've created an online space where communities can organize at SuperCommunity.ca. You'll find tools for collecting donations, emailing contacts, and sharing stories, videos and photos.

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Presentation: Getting to Uptake

An introduction to social media with examples from the health sector

Adenoids and tonsils

I'm in Toronto today at the Getting to Uptake conference, convened by Sick Kids Hospital. The conference focuses on how social media can foster practice change in the arena of pediatric mental health by connecting practitioners with patients and with one another. In the desperate hope that I could get Sick Kids to return my tonsils and adenoids, I offered the conference an overview of social media and how it's being used in the health field.

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It's a video... it's a widget... it's..!

Personalized video, Facebook widget raising funds for BC Children's Hospital

BCCHF logo

As causes go, you can't get much closer to our hearts than with a children's hospital. The thought of having to take one of our kids there is wrenching, and I'm sobered by the fact that thousands upon thousands of children - and their parents - go through that every day.

We want those kids to get the care they need swiftly and effectively. We want our best medical knowledge brought to bear, and we want clean, quality facilities that promote good health as well as healing sickness.

So we jumped at the chance to work with the BC Children's Hospital Foundation, helping them chart a social media strategy for engaging their audiences and raising money.

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Raising community-minded kids: Not just for people in Morningside Heights?

How can we instill social values in our kids? That's a question Rob and I struggle with constantly. In its least subtle form, the inculcation can begin as early as eighteenth months, as we've learned this election season ("No, sweetie, we don't clap forthat man.") At three or four we can toss in a little more complexity ("We don't say Indian, we say First Nations") though no greater nuance ("That kind of car makes the trees cry.")

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.