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Common Craft's latest move helps point the way for content creators

Lee and Sachi

Sachi and Lee LeFever's company Common Craft has reinvented itself a few times... and each time, they just get more and more useful. From an online community consulting firm, Common Craft turned into a creator and provider of simple, charming and monstrously popular explanatory videos - starting with the now-famous RSS in Plain English.

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.