blogs

Joint custody

Joint custody

(lawyers for a divorcing couple argue over custody of the joint blog)

Monetized

Monetized

(woman showing her blog to a friend) See that little bit of text? Below the banner ad, between the affiliate marketing links and the AdSense skyscraper, right above the sponsored search field and my Amazon associate widget? That's my blog post.

RSS RIP

RSS RIP

(sad couple looking at computer) I guess we've just reached that age when our friends' blogs start to die.

Watch as I blog while drinking this glass of water!

Watch as I blog while drinking this glass of water!

(ventriloquist's dummy speaks) As a matter of fact, I DO have some strong views on ghost-written blogs.

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Use WordPress.com or Gravatars? You'll want to fill out your profile - now

If you're a WordPress.com user, you've come across Gravatars before. They're the avatar, or user image, associated with your account, and they show up next to your comments - not just on your own blog, but on any WordPress.com blog... and on any other blog or forum that has Gravatars enabled. (The word is short for "globally recognized avatar", and there are plugins available for Drupal, Moveable Type and even the venerable GeekLog.)

This blog was made possible by...

This blog was made possible by...

(a blogger wearing a shirt covered in logos) FTC rules. I have to wear it whenever I'm blogging.

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Creating a conversation hub

How to monitor your blog's comments using Twitter

comments-column.png

Twitter has helped move my attention from the soapbox side of social media ("Here I am blogging about the Important Idea I want to convey") towards its conversational side ("What do you think about my Important Idea?") The short message length and rapid-fire pace of Twitter, combined with the panoramic view of my friends that I get from my Tweetdeck setup , fosters a more conversational online relationship with my friends and colleagues.

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Blogging like it's 2009

18 tools for effective social media participation on blogs and beyond

Keyboard with wrench

What are the essential tools for blogging and online conversation in 2009? Social Signal friend and advisor Leda Dederich recently asked me for an update to the post I wrote on this topic four years ago. Happily, SoSi staffer Karen Fung recently wrote an excellent post that ran through the specific tools I reviewed in 2005. But I thought I'd step back and offer an answer to the underlying question: what tools do I need to participate effectively in the thriving world of social media?

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Blog ROI: You can relate

10 ways to maximize your blog's ROI: Part 4, building relationships

Lots of hands

So far in this 10-part series, we've seen how blogs can help you give your organization a human voice, gain valuable feedback and create a communications alternative to news releases and advertising. Now we're going to look at how it can help you build relationships with your customers, your public and your team.

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Blog ROI: Throw out that news release

10 ways to maximize your blog's ROI: Part 3, an alternative to news media

Blogging by typewriter

So far in this 10-part series, we've seen how blogs can give your organization a human voice, and provide valuable feedback from your customers. Now we're going to look at how they can open up a new communications channel to the world: one where you can tell stories that might not make front page news, but can still move your audience.

Many organizations have only two ways to talk to the public about the issues that matter to them: advertising, and mass media - often through a news release.

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.