Rob Cottingham's blog
Blog ROI: Storytelling
10 ways to maximize your blog's ROI: Part 6, telling a story over time
- 25 March, 2009
- 0
Not every story fits in a few neat paragraphs - especially stories that are still unfolding. Maybe you're taking on a major advocacy project. Adding a green roof to your office building. Or tracking an intern's apprenticeship in the skills and culture of your industry.
Either way, you have a story that can engage readers over an extended period: weeks, months or even years.
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