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The shiny one or the cross-platform one?

The 9 software choices every Mac user needs to make

Apple or orange?

This is part 2 in a series, Coming out as a Mac user.

As you embark on your new Mac lifestyle, you'll be faced with choices that challenge you to think about who you really are, and what's really important to you. Are you an iconoclast, a design freak, a fashionista who does everything with style and flair? Or are you a conciliator, a mediator, the kind to bring people together and bridge between worlds?

Choosing the right applications for your Mac often feels like a choice between these two different identities: the choice between a shiny, stylin' Mac-specific app, and an often less-shiny, cross-platform-compatible alternative.

But you don't have to choose between personal style and social substance. You can the coolest kid on the block and play well with others, as long as you've got your Mac kitted out with the right tools for every job.

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Take note of Evernote (especially if you're an iPhone user)

Since upgrading to a 3G iPhone, I've gone on periodic app binges in which I download every app that looks remotely interesting and take it for a whirl. So far, the best discover I've made is a free app called Evernote -- and it's changed my computer use even more dramatically than it's affected the way I use my iPhone.

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This is your brain in binary

Organizing notes with VoodooPad

As part of my ongoing quest to find a Mac counterpart to the Personal Brain (thanks to Jerry Michalski for ruining my life with his software demo) — and as part of my re-evaluation of all my productivity apps in the wake of my Treo purchase — I have been playing with a bunch of new tools.

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.