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4 steps for calculating ROI on social media
- 10 March, 2009
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Asked on LinkedIn: Your thoughts about ROI with social media would be appreciated
Your best bets for quantifying ROI are:
1. Direct sponsorship/revenue: Think beyond advertising and premium fees to other ways of earning revenue with social media (product sales, licensing fees, sponsorships). These can be priced by other examples; the dollars that you earn this way will be directly trackable.