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Turning Words into Deeds: A response to Knight Foundation's 21st Century News Challenge

Exploring widgets as lightweight website gateways to connection and real-world participation

What makes for a transformative media moment: a moment when an individual reads, watches or hears a news story and is galvanized to take action on an issue? Social Signal hopes to offer a new answer to that question with the WIDget, a tool that will turn words into deeds by marrying web-savvy media outlets with the latest nonprofit volunteer and donation opportunities.