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Welcome to Weneda. Here's how to leave.

What's the strategy behind your communication vehicle?

20 January, 2011
1
by Rob Cottingham

Ever feel like you're working for a firm called Weneda Communications?

You know what I mean. You have an endless stream of people knocking on your office door and saying, "Hey, Weneda Facebook Page." Or "Weneda blog." Or "Weneda YouTube channel."

(At least Weneda has changed with the times. A few years ago, it would have been "Weneda leaflet" or "Weneda newspaper ad.")

Thing about Weneda Communications is, they're great at production. They know how to crank it out. They're just not terribly strong on why.

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Do Pentagon shifts signal the mainstreaming of social media?

15 January, 2011
0
by Rob Cottingham

Two back-to-back stories on Wired’s Danger Room may well presage a change in the way organizations approach social media.

Unfollowed: Pentagon Deletes Social Media Office:

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10 ways to maximize your blog's ROI: Part 4, building relationships

25 February, 2009
1
by Rob Cottingham

So far in this 10-part series, we've seen how blogs can help you give your organization a human voice, gain valuable feedback and create a communications alternative to news releases and advertising. Now we're going to look at how it can help you build relationships with your customers, your public and your team.

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Going for the Golden Graham

NIche messaging with social media

9 February, 2009
1
by Alexandra Samuel

Reach each of your audiences with the message that speaks to them.

That's one of the central appeals of social media: the ability to target your message, affordably and appropriately, to each of the audiences you're trying to reach. Create a YouTube clip with an edge to hook your under-25s. Create a business-value app on LinkedIn to reach your b2b audience. Sponsor a mom's group on Facebook with your most family-friendly lines.

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Resurrect your rhetoric: six (re)uses for a speech

6 February, 2006
0
by Rob Cottingham

The lectern has been disassembled, the coffee cups are cleared and the crowd has moved on to their afternoon agenda. The major speech you worked on for weeks is over, and you can’t help but think: is that it?

For all the work we do preparing for them, speeches go by with unnerving speed. This issue, I try to suggest a few ways you can get the most from your next big speech — well beyond the actual delivery itself.

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