- Home
- Blogs
- Rob Cottingham's blog
- Bryan Alexander at Northern Voice on mystery, bees and bad PowerPoint
A touch of mysteryBryan Alexander at Northern Voice on mystery, bees and bad PowerPoint
- 7 May, 2010
- 2 comments
Is there such a thing as too much clarity?
Northern Voice 2010 got off to a great start this morning with Bryan Alexander's opening keynote, a call for us to embrace mystery in the online world. He surveyed the terrain of mainstream fear-mongering around the Internet ("Facebook can give you syphilis!") (I'm actually willing to hear that case being made) before suggesting that some degree of genuine mystery can offer a tremendously engaging experience.
I captured some of it on the iPad:
Work Smarter with Evernote
Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!
Comments
Bryan Alexander says
That's a brilliant sketch, Rob. Many thanks for doing and sharing it.
Rob Cottingham says
You're welcome - and thank you for a terrific keynote. I loved your emphasis on the importance of mystery; it reminded me of the thing that struck me the most about Robert McKee's analysis of story, that it thrives on leaping the gap between expectation and outcome.