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This blog was made possible by...

(a blogger wearing a shirt covered in logos) FTC rules. I have to wear it whenever I'm blogging.

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Welcome to the no-pitch zone

Make the most of your conference sponsorship

Salesman hawking product

Hey, you've sponsored a conference – good for you!

Chances are good you wanted to help these folks out, and support some productive conversation, learning and networking. Chances are also pretty good you want to get some benefit out of the sponsorship yourself with goodwill and exposure.

And when they said you'd have an opportunity to speak to the participants, you jumped at it. And you have a great 15-minute pitch carefully crafted by the folks in marketing, including a PowerPoint video that hits all the key selling points.

So why do you have this nagging feeling of impending disaster?

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Session Picks for Northern Voice 2009

February in Vancouver means that the Vancouver blogging event of the year, Northern Voice, is just around the corner, happening on Friday, February 20 and Saturday, February 21st at the UBC Forestry Sciences Centre.

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.