sketchnotes

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Sketchnotes from the Digital Strategy Conference

This morning's Digital Strategy Conference sessions dug into social strategy: coupling online engagement with organizational goals. It's what makes the difference between flailing around and getting things done.

I took notes throughout Sandy Gerber's indepth look at social strategy, and Nancy Richardson's account of lessons learned so far at Lululemon. (And I had the opportunity to speak on a great panel with a gang of stellar folks, applying their real-world experience to the audience's strategic questions.)

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Cartoon-blogging at Google Engage Vancouver

Google Engage factoid with beaver

Google Engage for Agencies came to Canada a year ago, training agencies in AdWords and other Google products so they can then offer those products to their clients. Yesterday Google celebrated the program's first Canuck birthday with a four-city conference, connected by Google Hangout, looking at marketing trends facing digital agencies and their clients.

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