research

Engaging online participation: the research

A new, emerging space like social media might seem like unmapped territory. But actually, there's already a lot of knowledge available about how and why people participate online. Our methodology for fostering online participation has its roots in Alex's Ph.D. research at Harvard University and her work for social capital scholar Robert Putnam, author of Bowling Alone.

That methodology is grounded in three key insights:

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Strategy, from background to blueprint

Research and analysis

Your organization can make the most effective use of social media tools when your projects are grounded in a thorough understanding of online opportunities and challenges. Social Signal's strong research background means we can help you create a compelling case for effective online engagement, including:

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