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It's 10 o'clock. Do you know where your reputation is?

Know the people doing your social media marketing - and their methods and ethics

26 August, 2009
8
by Rob Cottingham

Cartoon: Can I deceive people passionately, transparently and openly?

It can happen so quickly: a few misplaced tweets, an ill-considered blog post, and suddenly an organization is at the center of an online firestorm. They're called spammers and liars, and tagged with the Hashtag o' Doom, #FAIL. And the worst thing of all is they had no idea what was happening.

Where, oh where, did it all go so wrong?

Probably somewhere around the moment they decided to outsource their social media marketing.

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Engagement planning to bring your social media project to life

13 July, 2008
6
by Alex and Rob

Once you've built the online community or social media application of your dreams, how do you actually get people to visit, use and contribute to it? The question of how to bring a community to life is at the center of our work, and recently we've been able to share more of our approach in a variety of forums: at NetSquared, in bed at Drupal Camp, and as of this week, in the services section of our own web site.

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Engagement

Our engagement services frequently begin with strategy and concept development work that ensures your site can offer a clear value proposition to visitors and contributors: a combination of tools, content and relationships that will keep them coming back for more.

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