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Not-so-special nearby!
Foursquare needs a little judiciousness to stay useful
- 12 June, 2010
- 3

For Foursquare, the situation would seem to be straightforward: the more special offers, the better. And at first that's true.
But if the company keeps accepting deals like the Starbucks Frappuccino promotion - low-value offers available only to a tiny number of people - then that "Special Nearby" link will mean little more to users than "Come read some ads".