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Google Reader: the first social newsreader?

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Think of a social network, and you probably think of something like Facebook, LinkedIn, MySpace or Bebo. (If you're especially old-school, or Brazilian, you might think of Orkut.)

Either way, you're thinking of a capital-S, capital-N Social Network. You join it as a social network, probably with the initial intention of connecting with people.

But some social networks can kind of sneak up on you. You think you're there to do something purely solitary, but then something happens...

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It's lonely at the top

Google Reader, our newsreader of choice here at Social Signal (hunter-destroyer droids constantly prowl the premises, looking for holdouts still using Bloglines... there's one now! KABOOM!)...

...anyway, Google Reader has launched a redesign. It's crisper, cleaner, simpler and faster.

But apparently, there's a downside: you'll have a lot fewer friends.

Social Signal on...

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