electricity

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Click. Conserve. Compete.

New BC Hydro app lets users harness conservation efforts to greening 2010 Winter Games

Power the Games banner

When BC Hydro asked us to help them develop a new social media project - building on the success of the Green Gifts Facebook app - our thoughts naturally turned to the 2010 Winter Games. BC Hydro is an Official Supporter; organizers are aiming to have their greenest Olympic Winter Games yet; BC Hydro's ad campaign is built around the slogan "Save power. See the games."... hmm...

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BC Hydro hits YouTube

Our friends and clients at BC Hydro have made the leap onto YouTube, with a series of videos promoting their newly overhauled, conservation-enhanced web site.

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BC Hydro's Green Gifts: harnessing Facebook gift-giving energy for conservation

When you're a company looking to make your first foray into the thickets of social media, building your own online community from scratch – and taking on everything from usability issues to platform selection to how you get that critical mass of people to sign up in the first place – can seem pretty daunting, and with good reason.

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