blog monitoring | Social Signal

Dr. Joyce Brothers once said that listening, not imitation, may be the sincerest form of flattery. If so, bloggers should be feeling mighty flattered these days.

One of the faster-growing areas of public relations these days is blog monitoring. The Web 2.0 equivalent of a clipping service, blog monitoring services scour the Internet's blogs for mentions of a client, client's competitor, or keywords suggesting an issue important to a competitor.