Are you ready for social media?
- Assess your organization's Three C's: culture, capacity and context
- Examine case studies of where organizations using social media have succeeded, where they've stumbled, and what made the difference
- Learn to minimize risk without missing big opportunities
- Discover the clear, tough questions to ask about any new social media trend or idea
- Build a concrete plan for moving toward readiness - and taking your first steps into social media
